How I Made $941 On Black Friday Last Year: Step By Step Guide


I am sure you would have seen Affiliate marketers being very excited about Black Fridays and Cyber Mondays. It’s because that’s the time when there are huge discounts going on every product and people are in a buying spring.

All in all a great chance for an affiliate marketer to cash out.

So, in this post, I will be talking about how I made $941 last year on Black Friday and Cyber Monday with Amazon Affiliate program. The best thing about this is that I started working for Black Friday only a couple of days earlier than the day itself.

So, if you are late to the party and still want to get something out of the feast, this is your go-to guide.

Although, there is a prerequisite that you should have an already established blog in whatever niche you are targeting. By already established, I simply mean a blog that has some age and gets at least some organic traffic.

I won’t lie to you by saying that you can register a domain tomorrow and get it ranked by Black Friday. I’m not saying it’s impossible, but very tough indeed.

What I did Last Year

So, I had this blog in the tech niche that I wasn’t really working on and was sitting idle for a couple of months. I hadn’t really planned of targeting Balck Friday deals on this blog as I was focused on other projects.

Now, three days before the big day, I thought of giving it a try on that blog. One thing was very clear to me that I won’t be able to rank it for broader and competitive Black Friday terms in a couple of days.

So, I decided to take another route. Instead of going after the bigger terms, I went after extremely long tail keywords which included lots of Black Friday modifier terms.

Now, am sure you would be thinking, “Wouldn’t there be very less traffic if we go after such long tail terms?”

Well, the answer is Yes and No. Yes, if you were targeting the same keywords throughout the year. No, if you are targeting these keywords on the day of Black Friday.

Actually what happens is that on that particular day, tons of people search for all sorts of Black Friday deals. This leads to a major jump in the search volume of all the long tail keywords for a day.

Another good thing about this technique is that the visitor that lands on your site through long tail keywords is very targeted.

As you might know, the visitors coming to your site through long tail terms has a fair chance of actually buying the product through your link than a visitor coming from broader terms.


This is because the first type of visitor has already done all the research, made up his mind and is now looking to buy the product.

While the second type of visitor is generally still in the research phase.

That’s why there is a better conversion rate from long tail term visitors.

Best Modifiers For Black Friday And Cyber Monday

Here are some modifiers that you can add after your keyword to make it a black Friday or a Cyber Monday term. I had the same modifiers and the results were pretty good.

Keyword + black Friday

Keyword + black friday 2016

best keyword deals on black friday

black friday 2016 Product Name

black friday Product best deals 2016

Cyber Monday:

Keyword +Cyber Monday

Keyword + Cyber Monday 2016

best keyword deals on Cyber Monday

Cyber Monday 2016 Product Name

Cyber Monday Product best deals 2016

Cyber Monday 2016 Product Name deals

Simple 3 Step Guide For You To Follow

So, here is what I did exactly step by step.

Step 1: Get as many articles ready as possible. Each article will cover a long tail keyword in the title and other further related long tail keywords in the heading sections such as H2, H3 etc.

The idea here is to publish as many articles as you can. I posted over 30 articles in the span of two-three days.

More the number of articles you post, more views you will get, resulting in more earnings.

Step 2: Make sure you add proper affiliate links in the post. Try to use localization plugins for Amazon such as Easy Azon or Genius links to get revenue from visitors of all the countries.

Step 3: Final but important step. Make sure you get those posts indexed. If your niche site is sitting idle for quite some time now, it’s possible that Google bots might not be visiting your site that often. So, you’ll have to manually fetch your posts through Webmaster tools.

Summing Up

So, this was a short, sweet yet very effective method that I used to make $941 last year on Black Friday and Cyber Monday. If you are late to the party this year, follow this guide and make sure to share your results in the comments section!

Also, check out the interview of Will Blears who is hitting 5 figures continuously with Amazon niche sites.

NDIS: Interview With 5 Figure Marketer Will Blears!!


With Niche Desire, my intention is to share everything I know about niche sites with my readers. But, wouldn’t it be great if I could get in some of the gems of the industry to share their journey, success as well as failures with us? Wouldn’t it be a great learning curve for each one of us?

And that’s why I am starting Niche Desire Interview Series (NDIS) where I will be inviting the best minds of our industry to share their story with us.

Pretty exciting, right?

Today we have Will Blears of One Mans Brand with us. He needs no introduction as he is one of the top creams of the industry who is killing it with Amazon niche sites. He has been hitting 5 figures continuously with niche sites and he loves to help fellow marketers along the way.

So, without further due, let’s get started.

Sarvesh: Hey Will, I am sure the majority of the readers know you already, but for those who don’t, could you introduce yourself, please?
Will: Sure, my name is Will Blears; I am an online entrepreneur who specializes in launching & growing websites that are monetized with Amazon Associates.

I’ve been in the online marketing field since I was 15. However, I only began focusing most of my time on Amazon Associates within the past two years.

A significant amount of revenue that I generate comes from a handful of established sites. These are websites I’ve been building throughout the past 2 years. However, interestingly several of my newer websites (6 months or less) have begun hitting benchmarks.

For example, one site surpassed the $100 this month and hit $160. Another website has just made its first sale and that site was set up only last month. Lastly, one other website is extremely close to hitting four figures, all of which is very exciting for me to watch.

Here’s my last month’s earnings!!

Sarvesh:  Are you the white hat guy or a mix of both Blackhat + The whitehat  i.e. Greyhat?

Will: I am a grey hat kind of guy, however, these days I am focusing more and more of my own time and money in building a better white hat SEO strategy for my portfolio. I know for a fact that black hat SEO still works, the evidence is everywhere in the SERPs.

However, I just don’t believe I could relax if I were relying solely on black hat SEO to rank my websites. I think I would be having panic attacks daily.

Sarvesh: I completely agree with Will here. There isn’t an iota of doubt that PBNs work very well. But at the same time, they have a risk factor involved with them. So, it’s better to have a mixture of whitehat links + PBNs in your link profile.

SarveshIn continuation to the previous question, Have you ranked a site solely based on PBNs?

Will: I’ve never ranked a website solely on PBNs, as I mentioned I do grey hat so I usually use a mixture of press releases & web 2.0 networks when I initially launch the website.

Then move on to PBN links as well as white hat SEO in the form of guest posts and now I am beginning to look into other, more creative ways of generating links through infographics, competitions and by creating multiple types of content such as video.

SarveshIs there any Niche research secret you haven’t revealed anywhere yet? Would you be kind enough to share it here? 🙂

Will: Well, I really have no secrets and I don’t think there are any secrets in the ‘making money with Amazon Associates + organic traffic business’. There are of course strategies which work better than others but that’s found through trial and error.

I find that a lot of people can quickly learn how to successfully conduct market research, keyword research, competitor analysis, domain registration, website setup and content structure and writing. However, once they get to marketing the website, they struggle to comprehend how SEO works, especially off-page SEO. All SEO really means (from an off-page SEO perspective) is building links and that’s all you need to do.

Sure, there are good links, bad links, high authority links, low authority links but you shouldn’t be concerned with what type of links you need to build, at least not initially. Just go out and build some links – take action and do it yourself.

You will learn so much from simply taking action. I think people often get stuck at this point and simply give up because it’s easier to give up than it is to continue. Also, the other thing I hear a lot is that people simply think that if they write and publish great content, traffic will follow. This really does not happen for 99% of people, especially on a brand new website.

People need to stop waiting for some SEO secret to come their way, there isn’t any! People need to stop waiting for Google to rank their content, because they won’t. People need to start link building, blog commenting, press releases, web 2.0 networks and guest posting are all types of link building that absolutely anyone can get started with right now.

Sarvesh: Spot on, Will. This is exactly what I keep saying to anyone who email me for help. People get caught in analysis paralysis when it comes to SEO. Instead of over analyzing the situation, just start. Things will take their course.

At the same time, make sure you learn from others mistakes. Here are some of the mistakes I made in my blogging journey.

  5) If you were to start over all again and have to reach at least $1k/mo within 6 months, what would be your steps? (It would be great if you could go into more details on this one).

Will: Of course I’d focus on monetising the website through Amazon Associates. I’d choose a market which has a minimum of popular products ranging in the $300 – $500 area however, I’d also try to find a market which has a full range of products ranging from low $$ to high $$$ as I’d want to ensure I am hitting at least 7% commission relatively quickly.

I would try to look for a strong expired domain and if the budget allows it, I’d be willing to spend up to $100 and up to $500 if it’s awesome.

The website would be setup on WordPress with a theme from MyThemeShop or using the Gensis Framework or ThemeForest. I’d look for a simple to setup theme, nothing with too many features or supported with too many plugins. I want the site to be lightweight and quick.

I’d write all the content myself, as I would want to ensure the content is as good as it can be. If I have time restraints then I’d build a template for the ‘best xxx pages’ and give this to the writers and ensure they know what they’re trying to build. I’d also give them samples from competitor websites so they get the idea and of course ask them if they have any questions.

From a keyword research perspective, I always target ‘best xxx’ keywords initially, I just find they convert better and I enjoy these pages more as they generally have a significantly larger amount of traffic and search queries than a ‘xxxx review’ keyword.

I would use AHREFs (7-day trial) or Long Tail Pro (30-day guarantee) or KWFinder (30-day guarantee) for initial keyword research and use their keyword competitive score as an initial benchmark for the keywords that I might target.

Afterward, I would proceed to look at each individual keywords SERP results, analyzing the top 10 websites and the on-page of the results to conclude whether or not I can do better.

From a site build perspective, I always use comparison tables (TablePress plugin) and try to put the table above the fold or as close to the fold as possible. Generally, I only add up to 5 products in the initial table, as I don’t want consumers to have too many choices, after all, they are looking for the best.

I always add call to actions throughout the page with buttons such as ‘check price’ and ‘visit retail’. I also try and ensure my best xxxx pages contain a minimum of 2,500 words and include product summaries/reviews and a consumer guide and I always use anchor links throughout the guide.

Sarvesh: Note for readers- If you are starting all over again here’s How I Ranked for an 11 Million Monthly Search Term in Just 2 Months

Sarvesh: What numbers (Search Volume/ Profit Potential) do you look in a keyword before choosing it?

Will: Hmm, for new sites I look collectively rather than individually. I do like to see best xxxx keywords with at least a few thousand searches a month. However, if the query is related to a high ticket item and includes many other variable queries and isn’t too competitive then I’d still jump on it.

For an established site there really isn’t a minimum, I obviously prioritize keywords that have a higher search volume and target higher ticket items. However, I will eventually target them all.

Sarvesh: Multiple Niche Sites or One Authority site and why?

Will: If you asked me this a year ago or several months ago I would have probably answered differently. However, having experience with owning an authority site and building the site using grey hat SEO my answer has to be multiple niche sites.


Well, because it spreads the risk – this is the main reason but there are also multiple other reasons. For example, if I am looking for a quick influx of cash then I can easily sell one asset and have multiple assets left to focus on. When compared to owning one authority site you can’t do this, you are stuck with this one website and if you need a quick influx of cash then you have to think of other solutions.

Another reason is that each market has a ceiling and whether you have one authority site or multiple niche sites at some point they’re going to run out of opportunity and you are going to be the dominator in the market, giving you little room to grow.

I ask, what do you do then? You can sell the site but you also have to consider the fact that most buyers will intend on growing the site, if they see little opportunity the only buyers who are going to be interested are those who sit on sites.

Sarvesh: What does a profitable niche look like to Will? Could you list down a few things that get you excited and things you don’t want to see in a niche that you are about to target?

Will: Good question!

Here are a few things that get me excited…

A niche that has high volume keywords targeting high-ticket items.

A niche that has a lot of affiliate sites in the SERPs all of which have very poor on-page SEO and relatively weak off-page SEO (not always easy to analyze, since a lot of people block PBNs from being seen by most SEO tools).

A niche that isn’t seasonal, I hate seasonal niches as it’s just depressing during the off-season.

A niche that is growing, this makes me very excited.

Here are a few things that depress me…

A niche that has a lot of affiliate sites that are evidently experts, fantastic on-page SEO and conversion rate optimization as well as an awesome link profile with lots of white hat links.

Similarly, a niche that is full of PBN powered affiliate sites – this puts me off because it’s simply a battle of budgets and PBN quality and I just don’t want to fight that fight.

A niche that targets only low ticket items, I am not a big fan of $0.85 commissions.

A niche that is well, too niche – such as a niche which focuses on one product range or a really, really small niche like left handed computer mice.

Sarvesh: Will, could you list down your first 10 steps after you have decided a niche?

Will: Sure, so I’ve chosen the market and the next step for me would be finding my domain name.

1) Domain Name – Initially I would look on for a domain that has previously been established and has a good existing authority within the $500 budget. If I can’t find any, then I’d move on to SEDO and have a quick look here. If this fails I would begin brainstorming domain ideas, I generally like to pick domain names that are brandable, rather than keyword rich so I’d be looking for something unique.

2) Site Setup – I’d then install WordPress using Softaculos, do the general steps after installing WP such as installing a handful of plugins, changing permalinks and choosing a theme. As well as setting up draft pages (About, Contact, Disclaimer e.t.c) and also draft post/pages for any keyword pages I know of already.

3) Keyword Research – if I have already chosen the market I should by now have a good idea of what keywords I am going to be targeting. However, the next step is to dig deep into the entire market opportunity from a keyword perspective.

I usually find as many keywords as possible, download them and compile it into one large excel sheet and then begin filtering and creating individual tabs for each theme (a theme generally being a specific page for a set of keywords). The next step is to prioritize each page based on ease of ranking as well as revenue potential so I know which pages of content I need first.

4) Outsource Content – nowadays I have an idea of how each page should be structured so I contact one of my writers and give them the headlines (primary/secondary keywords) and tell them to start writing. I generally never give them a word limit as I hate putting limits on pages, as it forces the writer to potentially cut out important information.

5) Launch Prep – whilst the content is being written I began preparing the site including creating draft post/pages for the content I’ve outsourced and creating comparison tables, importing them and having them ready in the draft post/page.

6) Tracking & Analysis – I also setup Search Console, Google Analytics, Event Tracking and add the site to my AHREFs dashboard.

7) Import content & make it look nice – After the content returns, I add the content to each page, add feature images and use Canva to make nice looking images, I add call to actions, do a bit of on-page SEO and then click publish. Once all the content is live I then add internal links to each of the pages (if relevant) and also ensure I’ve added anchor links within each page.

8) Begin off-page SEO – I now begin link building with a press release and web 2.0 network as well as social signals.

OK so I do it in 8 steps 😀

Sarvesh: How important is being patient in the niche site business? What do you do to keep yourself motivated when things aren’t shaping the way you would like to?

Will: Hmm usually I just reflect on what I’ve achieved so far and what the success I have had so far has enabled me to do in life. Afterward, I feel grateful and less stressed and begin to see the current issues as a blip in what will be a long and successful future as an entrepreneur.

I also remind myself that things rarely go as planned, we learn from our mistakes and failures and every entrepreneur faces the same challenges that I am facing.

Sarvesh: Where do you see yourself and the niche site business five years down the lane? Do you think niche sites would still be working then?

Will: That’s a really tricky question to answer.

I do believe that niche sites have a long and bright future, however, I think certain factors are pushing niche site owners to adjust how they currently do business. If you look at the way large media companies such as Hearst & Purch are beginning to see the significant value in affiliate websites, we can safely say that affiliate marketing is here to stay and more specifically Amazon Associates.

However, this shift in media publishers from a traditionally CPM focused monetization strategy to affiliate marketing is producing a handful of worryingly large and authoritative websites which are beginning to soak up a lot of the keywords that we, as niche website owners target.

The ripple along with Google’s determination to make Google Adwords as beneficial and almost necessary as possible is reducing the amount of organic space we have within the first page of the SERPs.

Personally, I think the only way of battling this is to work on producing higher quality niche sites. Google is always going to be about relevancy and, fortunately for niche site owners, niche websites with their abundance of content on one specific subject are always going to be seen as being more relevant than a large authority site that perhaps has a handful of pages on any given subject.

The battle is going to take place with SEO as it always has, however, we don’t do ourselves any favors by producing half-baked websites which utilize the same themes, the same formats, the same comparison tables and practically the same content, simply re-written.

I think niche websites will still work in five years time but I think differentiation is going to be critical to the long-term success of a website.

At least that’s my own opinion, as biased as it may be, I am not a big fan of this rinse and repeat business that we all seem to have become a part of.

As for me, for the next 12-18 months, I imagine I will continue making niche websites in a very similar style as I have been doing. However, during this time I will be focusing more time and energy in three authority projects that I have launched this year.

Whilst they’re all focused around the affiliate marketing model, they each take the next step. First of, they each have a completely bespoke design, are completely branded and they each have USPs which rise above the standard niche or authority Amazon website.

An ambition of mine is to create a website that I would be proud to tell people about. Right now, my Amazon sites are not something I would be proud of sharing with anyone. Why? Well, they’re just not unique enough; they don’t have a real purpose, other than to make me money.

I want to own a portfolio of websites that have a real purpose, above and beyond making me money. That is what I will be looking to achieve within the next five years.

Sarvesh: And Finally, what is that one mistake you regret the most and would suggest any newcomer avoid?

OK let me name a few, I know you asked for one but perhaps people could learn from these mistakes I’ve made in the past.

  1. Don’t register a trademarked domain name, just don’t. It’s honestly more stress than it is worth.

2) Read the Amazon TOS before you launch a website and before you apply for the Amazon Associates program. It will save you a heck of a lot of time.

3) When hiring anyone, be sure you and your money are protected. Ensure you either use a third party such as Escrow for keeping the money safe or an online marketplace such as UpWork or have your own contracts in place and be sure to have the persons details both personal and business in case you ever need to use them in a legal battle.

4) If you can afford it then pay for quality in every sense, especially for content – remember half the battle is getting the visitor and the next half is getting them to click through to Amazon, if the content is poor and worse still not proper English, they will run a mile.

Sarvesh: Thanks, Will. It was a pleasure having you on Niche Desire. 🙂

There you have it, guys. Will shared some really insightful stuff related to Amazon niche sites. He didn’t hold anything back and shared everything with us open heartedly. Thanks, Will.

You can follow Will on Facebook and join Will’s Niche site group here. You should also join Niche Desire Mastermind group where we have lots of awesome discussions.

Now, I would like to know from you guys whom you want to see on Niche Desire next. Drop in your comment below and I would try to get them here!!

Niche Desire Webinar Series: Niche Selection Process


Introducing Niche Desire Webinar Series.

In this webinar, I have shown LIVE how I do niche and keyword research for my own sites that make me over 10k$/month.

Follow me:


Download the Webinar Presentation Files

How I Ranked for an 11 Million Monthly Search Term in Just 2 Months


I started Niche Desire with the aim of sharing my success stories, ongoing projects as case studies so that my readers could follow along and create their own successful niche sites.

Today I am back with an interesting case study on how I ranked a brand new niche site for an 11 Million monthly search volume term in just a couple of months.

I’m sure many of you might be wondering is it even possible to rank a new site so quickly for such a huge volume term?

Believe me, it is possible.

And you need not worry. I will be sharing the exact step by step process I followed in ranking this site and how you can do it too.

Some Details Of My Niche Site

Before we jump into the exact process, let me give you some details of the niche site.

I won’t be sharing the URL or the niche for obvious reasons but I won’t hold back anything else. I would even mention the sources from where I outsource my link building and other tasks.

So, this site is in the App downloads niche and has huge monthly search volume. As you can see in the above image, the primary keyword gets a monthly search volume of over 11 million while the secondary keywords also receive around seven hundred thousand monthly searches.

Here are the current rankings of the site.

The CPC for this keyword was a bit on the lower side but the mammoth search volume made up for that.

Although, upon ranking, I’m receiving an average CPC of $0.15 which is way better than what was mentioned by the tools.

In this post, I will be basically sharing the off page strategies I used to rank this site. If you would like to know more about how I do on-page SEO for my niche sites, Backlinko has an awesome guide.

Before we jump in, I would like to debunk a few myths that are being circulated in the SEO world.

I am sure everyone and their dog has read numerous times that EMDs and PMDs don’t work anymore.

How about I tell you that it’s a complete lie?

The niche site we are talking about is a PMD (Partial Match Domain) and it created NO issues in ranking. Absolutely none.

Income Bully has some interesting stuff to say on this topic.

Another very interesting myth I’m sure everyone would have come across is that non-TLDs don’t rank well.

Yet another lie.

This site has a .download extension.

Although, Google has recently clarified that they ignore the keywords in the TLD portion of domain names, having your keyword in the domain extension part still works (as you can see in my example).

Off Page SEO: Step By Step Guide

I have received tons of emails since I published my Adsense Niche Site Guide asking me how I build backlinks to my niche sites.

So, here is the exact method that I repeat for almost all of my niche sites. In fact, I follow the same order as well.

Step 1: Social Links

Social links are the very first links that I build to my niche site.

I get my VA to set up the Facebook page, Twitter handle, Pinterest and other social media profiles for my niche site as soon as the site is ready.

It makes a lot of sense if you think about it.

What is the first place a business owner would go to after creating his website? Social Media platforms, right?

So, it’s very NATURAL for a site to receive its first links from a social media platform rather than from any other source.

It doesn’t matter if the social links are Nofollow or Dofollow (generally Dofollow. We are building them only to get some trust in the eyes of Google and not for link juice.

Makes sense?

Step 2: Get a Press Release

Once I have the social links built, I go ahead and order a press release .

Press releases are good because of two reasons.


First, they help in mimicking a hype that the site has gone viral. This fake hype helps in reducing the sandbox length of your niche site.

Second, they help in creating a well-diversified link profile.

The main issue with press releases is that they are hard to index. I have tried several Press release services and the majority of them failed to index more than 30% links.

However, the index rate of the press release I am currently using is better than the other ones. About 50-60% of the links get indexed in Google automatically without me trying to index them.

Step 3: Send Some Social Signals

Once the press release is done, I start sending some social signals to the site.

Social signals help in justifying the amount of links the site has suddenly received through press release.

I usually order the 300 signals package from PBNButler and select 10-15 days drip feed option.

Step 4: Niche Relevant Blog Comments, Forum links

The next thing I do is I build some niche relevant blog comments and forum links.

But I make sure these links are not spammed ones. In fact, I prefer only Nofollow links when it comes to blog comments and forum links.

What these links do is they help in establishing a topical relevance of the niche site in Google’s eyes.

Step 5: The Good Old PBN Links

Now that the site is ready and has the base links built up, it’s time to send the real link juice and rank it.

Before anyone of you asks, let me tell you PBNs still work. And they work amazingly provided your PBNs are of high quality and not spammed ones.

In the initial weeks, I send like a couple of pbn links a week. Then after a few weeks, I speed things up to 5-6 pbn links per week.

One very important thing to note here is that you must mix up the anchor text while linking from your PBNs in order to be safe. I usually start with branded and naked links and then gradually move towards target anchors.

Having your own PBN Network is good only if you have lots of money sites. If you only have a handful of sites, then instead of setting up your PBNs and spending a lot of money on managing it, I would recommend you to buy one off links from high-quality PBN Networks.

I have recently started offering permanent links from my HQ PBN Links Network called Links Desire. These links are not only super high quality but very cheap at the same time. A strong permanent homepage PBN link costs as low as $12. Check it out here!!

Step 6: Guest Posts

Guest posts are a really good way to secure high quality links on real blogs. Not only they provide link juice, they drive lots of referral traffic as well.

However, it is easier said than done.

Securing links from high authority sites through guest posting isn’t a child’s play. It requires serious efforts, awesome content, and a lot of PATIENCE.

Also, securing guest post links is even more difficult when the niche is a bit absurd like mine. Running a guest post campaign for a site based in downloads niche is pretty difficult and that’s why I decided to stay clear of them for this project.

Summing Up

So, these were the exact steps that I took to rank a brand new niche site for an eleven million monthly search volume term in less than a couple of months.

By the way, if you want me to personally help you out with niche research and ranking, you can book a consultancy call with me. In the call, I will help you out with niche research and will go through your sites pointing out the mistakes and developing a strategy that can take your sites forward. Book the call here!!

If you have any questions, feel free to ask in the comments section below. I would love to answer them. 🙂

The Definitive Guide to Finding Profitable Adsense Niches


One of the questions that I have been receiving lately from my readers is how do I find a profitable niche for building Adsense based sites.

Thus, I have decided to share the exact method I use, along with examples, making it easier for you as a reader to go out and find those killing niches.

How Much Money Can be Made With Adsense Niche sites?

For those of you who haven’t read the introduction post yet, let me show you how much money can be made with adsense niche sites.

I am generating $10k+/month and the majority (70%) of my income come from adsense based niche sites.

adsense (2)

And I am not alone who’s making it huge with Adsense. Chris Lee from Rankxl also makes a killing income through Adsense niche sites.

So, what am gonna teach you is something I have personally tried and succeeded in.

Mindset Difference- Adsense v/s Affiliate Sites

Before jumping in, you need to understand the basic mindset difference while researching for niches and keywords for an Adsense based site and an affiliate site.

An Adsense site usually requires lots of traffic to generate passive income. You get paid when the reader clicks on the ads being displayed on your site.

More Visitors= More Clicks= More Earnings

So, the basic mindset difference is that you need to find keywords having high monthly search volumes for Adsense sites.

With high, I mean keywords that are having a monthly search volume of over 30k.

If you don’t find a single keyword with that search volume, you can go with multiple related keywords having combined monthly search volume of 30k+.AdsenseOn the other hand, affiliate sites usually need less traffic for making a decent income as the visitors are highly targeted and often ready to buy.

Usually, the affiliate products being promoted give a fair share of the earnings back to the affiliates(sometimes even 100%) making the earning per visitor a lot higher.

Why Adsense Niche Sites are better than Affiliate Sites in my opinion!

I am sure while reading the last paragraph; you would have thought, “If Affiliate niche sites require less traffic to make money, why should I go for Adsense sites? Why not opt for Affiliate sites?”

That’s a valid question.

If I can make the same money (if not more) by having fewer visitors, why do I still prefer Adsense based sites?

Well, there are many reasons for that.

Lot Easier To Rank:

As per my experience, adsense niches are usually easier to rank as compared to affiliate niches.

I have personally seen throat cutting competition for affiliate keywords while I haven’t experienced anything such with adsense sites.

easier to rank

However, it all boils down to how you do keyword research. If you devote enough time and energy to finding the right keywords with the right methodology (which I’ll be sharing), you can succeed in both adsense and affiliate sites.

No worries of conversion:

One of the things that make adsense niche sites stand out is that you don’t have to take any tension of converting the readers to buyers.

All you have to do is to bring the visitor to the page and leave the rest to Google.

They will target the user and show them ads relevant to their interest.

While with affiliate sites, your content must convert the reader into a buyer. Your content should be compelling enough to help the user go over the line and buy the product.

I’m not saying that you can get away with low-quality content for adsense sites. Your content should always be good no matter it’s an Adsense site or an affiliate site.


All I am saying is that with adsense sites, you just need to provide the best information about that topic. You don’t need to convert the reader into a buyer. Thus, you can freely mention everything related to that topic including its cons. Your duty is to provide the best possible information on that subject and leave the rest to the reader.

Good RPM (Page revenue per thousand impressions)

It’s a misconception that adsense sites have a low RPM. Like always, I would say, it all depends on the kind of keywords you target.

Sites are making huge pile of cash solely through adsense and have better RPM than the majority of the affiliate sites out there. I, myself have a site that gives an RPM of $250.

It’s all about right keyword research guys.

Spencer has an interesting take on the Adsense v/s Amazon Affiliate debate. Be sure to check it out.


What are the requirements of a good niche?

Now that I have already mentioned a couple of times about perfect niche research, you must be wondering what exactly I call a good niche?

What do I look for while deciding whether or not to enter the niche?

Well, no more guesses. THIS is what I look for in a winner niche.

    • For a winner niche, the combined search volume of related keywords should be above 30k.
    • CPC (Cost per click) of the keywords should be above $2 on an average.
    • KC Score should be under 30. In some cases, KC up to 40 is also manageable, though it will take more time. Anything above that is to be left one. Period.Period.
    • It’s a green signal if other niche sites ranking for the keywords.
    • If authority sites occupy the majority of top 10 spots, that’s a no go.
    • If there are tons of high authority links pointing to the top 5 results sites, stay clear.

    Just keep these six points in mind while doing niche research and am sure you will find a good one in no time.

    How To Find Low Competition Niches

    Now that you know what a winner niche looks like, the next step is to know how to find such niches.

    When I was a newbie, just like you, I was clueless about how to get started. Numerous guides were showcasing various methods, none of which seemed easy for someone like me who’s just starting out.

    That’s why I have made sure all the stuff mentioned in the guide is completely actionable. No fluff, no bull shit.

    Before we jump in, there are a few simple yet crucial advices that I would like to give to you.

    If you ever want to be successful in SEO, never hesitate to invest in your knowledge and useful tools.

    Click to Tweet

    That’s a lesson I learned the hard way and didn’t want you to suffer because of that.

    Second, ALWAYS treat SEO as a business. Never treat it as secondary stuff. Invest the way you would do in a REAL business, think like a real business person, act like a TRUE business person. Period.

    Okay, back to the topic now.

    For an effective niche research, we will be using some free as well as paid tools.

    Here is a list of all the tools we will be using.

    Long Tail Platinum:

    Long Tail Platinum is one of my absolute favorites. If you are into niche site building or planning to jump in, LTP is an essential tool to have in your arsenal.

    LTP makes finding profitable keywords lot easier. All you need to do is to enter some broad keywords and leave the rest on LTP.

    One of the best features of LTP is its KC score (Keyword Competitiveness). The KC score gives you a quick idea of how competitive the keyword is. Any score below 30 is usually easy, 30-40 is moderate, and anything above 40 is tough.


    LTP makes finding good niches a piece of cake. Go ahead and try out Long Tail Platinum for 10 days just for $1


    Google Keyword Planner:

    Google Keyword Planner  is one of the best free tools for Internet Marketers out there.

    Actually, most of the other keyword research tools pull the data from Google Keyword Planner.

    If there’s one tool every Internet Marketer should be well aware of, it is Google Keyword Planner.

    Since it’s a Google product, the data it shows comes directly from Google’s database. And the best part is that it’s completely free.

    Here is an awesome guide by one of my favorites, Brian Dean on how you can use Google Keyword Planner more effectively for keyword research.


    Semrush is the backbone of a niche site builders like me. I just wonder how difficult would niche site creation be without SEMRUSH.

    What SEMRUSH does is it allows you to enter your competitor’s site, and it instantly shows you all the keywords your competitors are ranking for.

    Before even starting your site, you will have a list of all the keywords you need to target.

    Crazy, isn’t it?

    I would strongly recommend you to subscribe to SEMRUSH if you are serious about making money through niche sites.


     Am sure you would be thinking “I am not making money yet, how do I invest in these tools?”

    But as I said, you need to think, act and invest like you would on a real business.

    If you can’t, the hard truth is, either it will take you a very long time to achieve what you could in a matter of months or you would never reach that stage, EVER.

    Harsh but true.

    So, stop being paranoid. Get up and take ACTION.

    Finding the Right Niche:

    So, first of all, we will find a winner niche and then we will look for all the possible keywords within that niche.

    The key here is that instead of looking for a broad niche, we have to find a sub-niche within a very broad niche.

    For example, Health is a very broad niche. So, what we will do is we will look for its sub niches such as Home remedies. I hope you got the point.

    So, how do we find sub niches?

    The Wikipedia Method

    The easiest and the most effective way is to open the Wikipedia page for that topic and browse through the content table.

    Almost everything mentioned there is a sub-niche. 😉

    Let’s take an example. Suppose you are interested in creating a site on baseball.

    Now, search for baseball wiki on google and open the Wikipedia page. Here take a glance at the Tablet of contents.

    wikipedia method

    Each one of the red marked items is a potential sub-niche.

    Now, this is where the real game starts. We throw each one of them in Long Tail Pro and click on Find keywords button.

    What Long Tail Pro would do is it will fetch all sorts of related keywords to that sub-niche. It will present you with a list of thousands of keywords which could empower your niche site.

    But the main reason why I love LTP is yet to come.

    Imagine how tough would it be to look at the competitiveness of each and every keyword manually. It would take days for you to go through the list once and even then you would leave lots of potential keywords on the table.

    That’s where LTP’s Keyword Competitiveness (KC) score comes into play. With just a click of the button, you can calculate KC score of all the keywords and thus you will be able to know just by a glance if the niche is profitable. Go ahead and try out Long Tail Platinum for just $1

    • KC below 25 --> Easy
    • KC 25-30 --> Moderately Tough
    • KC 30-40--> Tough But Possible
    • KC >40 --> SKIP

I’ll get back to competition analysis later in the article but before that let’s see some other ways to find sub-niches.

WikiHow Categories

WikiHow is one of the best websites out there. It has all sorts of guides and tutorials spanning across almost all of the niches.

An awesome way to find sub-niches ideas is to browse through the WikiHow category of your main niche.

For instance, if you open WikiHow Education and Communications category, on the right side you will see a huge list of sub-niches.


These are all potential sub-niches waiting to be explored and monetized.

Scanning the Forums

The next method to find awesome sub-niches is by digging into the forums of your broad niche.

Let’s take basketball as an example.

We go ahead and google for baseball forums. You can use the following strings to find forums related to any niche.

  • “keyword” + “forums”
  • “keyword” + “forum
  • “keyword” + “board”

Once you have found a good forum, browse through the forum and see how it is divided into multiple sections. Usually, each of these sections is often a sub-niche.

basketball forum example


Another way to get sub-niche ideas is to look for subreddits of your main niche.

Here are the subreddits of education niche.

education subreddits

As you can see, there are many potential sub-niche ideas here.

Note: This method might not be that effective in some niches. Try the other ways in such niches.

I am assuming by following the above methods, you have found at least one sub-niche. So, let’s move to the next step now.

Finding Perfect Keywords For Your Niche Site

Now that you have your sub-niche decided, the next step is to find lots of keywords for your niche site.

We will be using a combination of Semrush and Long Tail Pro for this purpose.

Our aim is to find some high volume keywords through Semrush, plug them into Long Tail Pro to find lots of low competition keywords.

Step 1: Finding Broad Keywords With Semrush

Log into SEMRUSH and type your sub-niche topic in the search box and select Phrase overview.

I am taking “Essay” as our sub-niche to show you how it’s done.

phrase keywords

Now sort the result in descending order of search volume.


Copy all the keywords having search volume greater than 3k to a text file and move to the next step.

Step 2: Use Long Tail Platinum to find Profitable Keywords

Launch Long Tail Platinum and create a new project. You can name the project anything you want but make sure the name reflects your project so that you can recognize it later on.

Select the country you are looking to target. I usually go with the United States as they have arguably the best CPC.


On the next screen, you will be asked to enter seed keywords. Copy the first ten keywords from the text file and enter it in the seed keywords field. (LTP allows adding up to 10 seed keywords per project)


Finally, click on Generate Keywords button and let LTP do its work.

Once LTP finishes processing, you will be presented with a huge list of keywords. Here, we need to apply some filters in order to find the profitable keywords.


Apply the following filters:

Suggested Bid > $2 (Enter the amount in your local currency)
Local Searches > 1000

After applying the filters, click on the orange exclamation type mark under Avg Keyword Competitiveness. What that button does is it fetches the KC score of all the keywords at once.


Let LTP fetch the KC of the keywords.

Once it’s done, in the Avg KC tab, put 35 KC score as the max.


Now, you will have a list of keywords having KC less than equal to 35. As per my experience, the majority of these keywords are good enough to create a niche site.


Step 3: Competiton Analysis

Now that we have a huge list of keywords to choose from, we will do a thorough competition analysis to choose the best possible keyword for your niche site.

LTP comes in handy here as well. It allows you to do a quick competition analysis just by clicking on the keyword.

keyword giveaway

Following are the criteria for a good keyword:

  1. Multiple less Domain Authority (DA) sites ranking in top 10.
  2. Page Authority (PA) of the ranking sites shouldn’t be too high. PA upto 30 is fine.
  3. Page Links shouldn’t be too high for the first 10 results.

The above criteria will help you eliminate lots of bad keywords from the list.

For a detailed analysis, I switch to Kwfinder.

Log in to KwFinder and enter the keyword.


Kwfinder fetches in almost all the details you would like to analyze in a keyword. DA, PA, Linking root domains, Social Shares (FB, Google+) etc. It also shows Google search trend graph for the keyword.


Step 4: Manual Analysis

I believe that manual analysis of competitors is a must before entering any niche. One should never depend solely on the analysis done by tools. 

Although, they are generally accurate, there are occasions when their analysis doesn’t reflect the actual toughness of the keywords.

For manual analysis, I prefer Ahrefs over other tools because of it’s better indexing capacity. Matthew Woodward did a detailed comparison of Ahrefs and Majestic and Ahrefs turned out to be the winner.

Go through the link profile of top 10 results for your keyword and see the kind of links they have. Again, keep in mind if thy have tons of authority links, stay clear of that keyword.

Here is a good guide on how you can copy your competitor backlinks and outrank them.

Step 5: Steal Your Competitors Keywords

Once you have found a good keyword, the next step would be to copy all the other keywords that your competitors are ranking for.

My friend Iftekhar calls it the Sweat Steel Technique.

Trust me, it’s the best way to get some really nice set of keywords that you would have missed out otherwise.

I follow the same strategy on all of my niche sites including the Niche Desire Case Study site.

What you have to do is to spy your competitors sites one by one with the help of SEMRUSH.

Just put in their site in SEMRUSH and apply the following filters:

Suggested Bid > $2
Local Searches > 1000


Applying these filters will give you a list of some really nice keywords. The next step would be to enter them in LTP and check their KC score.

Basically, you have to rinse and repeat Step 2 to Step 4 every time you find a new keyword to check whether it’s worth it or not.

That’s it!!

So, this is how I find winner Adsense niches and profitable keywords. This is the exact process I repeat every time I build a new niche site and I can say with assurance that this process WORKS.

In the next guide, I will be showing how exactly I rank my niche sites. Again, that would be a huge one where I will reveal my off page strategy and show you how you can build links. So, make sure you are subscribed to Niche Desire.

I would love to know how you like this guide. Drop in a comment below and let me know. If you have any questions, feel free to ask. 🙂

Signing Off until the next one!!

Niche Desire Case Study (NDCS): Introduction


As promised in the introduction post, here I am with the very first Niche Site case study on Niche Desire.

I’ll be calling it NDCS (Niche Desire Case Study) to save some keystrokes. 😉

So, what exactly is this case study and how will you be benefitted as a reader?
Trigger goes here

In this case study, I’ll be sharing the journey of a niche site that I had started 3 weeks back. Basically, it will be a log of how I rank my niche sites. I’ll share every step that is taken to get the site on top of Google.

If you’re serious about making a living online, get up and start a niche site right now. Follow NDCS updates and apply those strategies on your niche site.

By the end of 6th or 7th month, you’ll have a winner site making you a decent figure every month on autopilot.

Details Of My Niche Site

First things first. I won’t be sharing the exact niche and URL of my site.

Sorry, there are too many copycats out there.

However, everything else will be shared on Niche Desire.

When I say everything, I mean it.

I’ll be mentioning even the smallest things I do for the site.

niche desire secrets

I’ll tell you the exact services and gigs I order for my sites.

I won’t be holding anything back. There will be no secrets, nothing that isn’t 100% actionable.


Niche Details

The niche I am targeting with this site has a huge potential. There are tons of related keywords with a decent search volume.

Here is the screenshot of the search volume of keywords I’ll be targeting along with the KC score. Highlighted one will be the primary keyword.


If you are unfamiliar with keyword and niche research, don’t worry. I’ll be getting up an awesome niche research guide in a couple of days which will help you to find low competition niches and keywords.

Monetization Method

This niche basically solves a particular household related problem. Thus, it has a huge scope when it comes to monetization.

There are tons of products related to that problem. So, I can either opt for Amazon affiliate program or affiliate programs of different vendors. Many vendors have their own E-commerce stores and offer affiliate programs.

The keywords have got a really nice CPC, so I’ll be using Adsense as well.

monetization method

Overall, the niche has got huge potential and can make nice bucks once it starts ranking.

The Start

The very first thing I did was to register a brand new domain. I made sure the domain name clearly reflected the niche and is brandable at the same time.

Many of you might be wondering why I didn’t go with an expired domain?

As per my experience, creating money site on an expired domain is more of a hit or miss these days. Sometimes it works, sometimes it doesn’t. Moreover, finding an expired domain related to that niche was a bit difficult too.


Once I had the domain registered, I went ahead and bought the hosting package from Interserver. Interserver’s hosting is very reliable, has a good uptime and isn’t very costly.

After installing WordPress, the very first thing I did was to get a logo designed. Having a professional logo helps in developing trust in the eyes of the reader and I recommend it to everyone starting out a site.


When it comes to selecting a theme for my niche site, Rehub is my absolute favorite.


It is one of the best themes out there. Looks stunning, is easier to setup, mobile friendly and makes reading a lot easier.

I use it on all my niche sites.


For niche site, I order 2k words of content for the homepage and around 10 unique posts of 500 words each.

That makes it 7k words to begin with.

I have hired a couple of in-house writers for producing awesome content.


I start with publishing the Homepage content and a couple of posts at the time of launch and spread rest of the posts through a duration of 2-3 weeks.

Currently, the site has 9 posts live along with the homepage. 6500 words in total.

Press Release

Once, the content is live, I go ahead and order a press release.

Press release gets you link from different sources and helps in creating a diversified link profile.

I have tried several Press release services in the past but the one that stood out was this.

The vendor submitted my press release to tons of high-quality sites which in return gave me some nice brandable links.


One thing to note here is that I always use naked URL or branded anchor text for Press release. I never use exact match anchor text. Rather, I save them for high-quality links such as guest posts, PBNs etc.

The index rate of the press release service I mentioned is better than any other service. About 50-60% of the links got indexed in Google automatically without me trying to index them.

Social Signals

Along with press release, I order the 200 social signal package from PBN Butler.

This is done to mimic the hype around the creation of your niche site which in turns helps in reducing the sandbox length.

Buy social signals SEO services to increase websites social media presence LinkBoosterz
Sandbox is for REAL. I experience it with almost all of my niche site.

Here is a good guide from Matt Diggity on how you can time your backlinks to reduce sandbox length.

Current Rankings

Currently, the site is fully indexed and has already started to rank for some long tail keywords.

Here is its ranking for primary keywords.


Next Update

I’ll be updating the case study every week and will mention every action that is taken for the site.

If you would like to be informed about the NDCS update and want it to be delivered straight to your inbox, make sure you subscribe to Niche Desire.

Your Turn

What do you feel about NDCS? Have any suggestions? I’m all ears. 🙂

If you have any questions, comment below or write to me directly.

First Post: Introduction To Myself


Not sure how many people will read this but here goes the very first post on Niche Desire.

My name is Sarvesh Shrivastava, an 18-year-old Blogger and an about to be Engineer. I am based in India and have been earning a decent figure online since a year now.

Unlike other entrepreneurs, I am not making a living out of my online ventures at the moment. Although I certainly can, with a $10k+ figure a month but I have decided to focus on my studies as I have no plans of dropping out of the college 😉

I am based in a small town in India where I suppose hardly anyone knows it is possible to make money online. Not even my parents until I shown them my first $124 that I made through an Adsense niche site.

Thanks to my parents, I got a computer and an Internet connection very early in my life (when I was in the 4th standard).

Though, it was 2-3 years later when I discovered it was possible to make money online.

Blogging seemed to be the way everyone was making money at that time. After reading numerous guides, I finally created my first ever Blogspot blog.

Didn’t go with a custom domain as convincing my parents to invest money on a domain seemed impossible for an 11-year-old me.

What followed was writing 200-300 words articles on a daily basis on the site. No, I wasn’t aware of keyword research, building backlinks and all. All I though what was if I keep writing content, the traffic will come automatically.


And that actually happened to a small extent. About 6 months later, the site did start making some money through Adsense. However, it took me 3-4 months to cross the $100 threshold.

With my first $124, I presented small gifts to my mom, dad and sister and actually proved that I wasn’t wasting time online. 🙂

However, shortly after that, I had to take a break of two years due to my studies and it was only in the last year that I got the chance to restart my online ventures.

It has been a roller coaster ride since then. I have managed to launch around 7-8 sites, of which 2 became really successful, a couple are on their way and a few didn’t turn out the way I wanted.

At the moment, I am easily collecting over $10k a month with my niche sites. I have attached the screenshot of my Adsense earnings of last 30 days. Rest income is from Amazon affiliate program.


Why Niche Desire?

To be honest, I had no intentions of starting Niche Desire until a couple of days back.

It was the thought of having a site where I can I can write about my ongoing projects, my ambitions, struck me and led to the creation of Niche Desire.

What’s in For You?

At Niche Desire, I’ll be sharing my success stories, failures, the projects on which I am working along with tons of case studies.

What you won’t find here are boring beaten to death topics covered on almost any other SEO blog.

Whatever I’ll share here will be completely based on my personal experience and it will be 100% actionable. No bullshit guides. Nothing.


So, make sure you subscribe to Niche Desire in order to get awesome case studies delivered right to your inbox.

If you have any suggestions or questions feel free to comment below or write to me directly. I’ll get back to them asap.